Will be a new concept hotel with 100 apartments and 11 floors in the iconic neighborhood of San Telmo in Buenos Aires, Argentina. The interior design conceives the building as an experience, integrating art and design. The photographic work of argentine artist Enrique Rottenberg is provocative, ironic and humorous, revealing the individual, the masses, and social stereotypes. The 2D photographs are incorporated into the 3D space, the interior design creates a provocative interpretation created by the location and objects of the artwork. A sense of curatorial process, custom design and personal character are incorporated into the hotel to create a different experience. The design interventions cover 8 different types of apartments and the common areas, such as the rooftop, a gym and the lobby.